Precision Growth Strategy for the Business of Belonging
Strategic advisory for private clubs seeking membership growth, revenue acceleration, leadership alignment, and culture elevation
Revenue growth and culture are not competing priorities inside a private club. They are inseparable.
My career began in sales leadership, building revenue engines and modernizing demand strategy. I later expanded into global executive training, designing performance programs for senior leaders across multiple industries. Stepping into full operational leadership with complete P & L accountability allowed me to integrate those disciplines across the entire club ecosystem, aligning pricing architecture, product mix, asset utilization, capital planning, leadership structure, and culture under one cohesive growth strategy.
That is the lens I bring to every engagement.
You do not receive generic consulting. You receive customized operator grounded strategy specific to private club economics and culture.
While many of the large firms in our industry scale through volume, I intentionally limit the number of clients I take on at any given time to ensure each partnership receives direct access, full attention, and the level of strategic focus meaningful growth demands.
L3 Strategy exists to help clubs increase top line performance, optimize existing assets, align leadership teams, and build cultures that convert belonging into sustainable financial results.
Belonging is not a tagline. In a private club, it is the business model.
What We Do
Membership & Demand Strategy
Through the proprietary L3 5P Analysis, I build sustainable demand models that strengthen retention, category structure, onboarding, and lifetime value.
Leadership & Executive Advisory
As a General Manager, with everyone reporting to you and you reporting to everyone, it can quickly feel like you are on an island. I provide confidential executive coaching and strategic advisory for senior operators navigating growth, transition, or complexity.
Revenue & Utilization Optimization
We identify untapped revenue opportunities, redesign pricing architecture, and optimize asset utilization to increase top-line performance without unnecessary capital spend.
Culture & Performance Enablement
High-impact training programs focused on service excellence, sales effectiveness, executive presence, and cross-functional alignment.
Proven Impact
Results That Move the Needle
• Drove a 600% increase in member acquisition by rethinking product, pricing, and experience resulting in the inclusion in and then further ascension on the Platinum Clubs of America ranking
• Generated more than $2.5M in incremental revenue growth within 18 months by aligning sales, operations, and customer experience into a single, focused commercial strategy
• Led a 200%+ increase in membership and a 250% lift in event revenue YOY by building and executing a fully integrated go-to-market approach
• Delivered the largest membership growth in club history, bringing in 200+ new families in 9 months during a high-stakes ownership transition
• Built and led a national sales organization responsible for $22M+ in annual revenue, driving over 2,000 membership sales and $8M in event revenue annually across multiple markets nationwide
• Created a culture of trust, performance, and loyalty so strong that 10 team members across multiple departments chose to follow my leadership from one club to the next.